While there is no universal definition of clean label, consumer interest in it is greater than at any time in the last decade. Initially, the focus on clean labels was health and the absence of additives that were harmful to health. However, new research from Innova Market Insights shows that consumers are also linking the concept to transparency – also known as "clear labels" – and brands’ responsibility to the environment.
"Clean label" stands for additive-free, natural ingredients, and environmentally friendly product positioning, which is a . . .
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