HuiYuan is the top juice company in the Chinese market. According to Niesen, HuiYuan Juice owns market share of 43.7% in the 100% juice segment and 31.5% in the nectar segment. This year, HuiYuan Juice is developing new retail models in China to stay on top.
In 2008, the founder was planning to sell HuiYuan to Coco-Cola. However, the deal went south; after that, HuiYuan was expanding its market rapidly, but it did not boost the revenue. Instead . . .
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