Pizza Hut and Le Le Cha - food tech news in asia

Pizza Hut has teamed up with LELECHA, a popular and high-end tea brand of “Tea Drink + Soft Bun” in China, to release bubble-tea-inspired pizza which can be drunk by a straw.

This bold and innovative idea shows the brand attitude of “Refusing to be a stereotyped image, creating innovation with heart”, and strengthens the brand image successfully. The bubble-tea-inspired pizza has the toppings of LELECHA’s smooth cheese and fruit tea, including peach juice and dragon . . .

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