In Australia, vEEF has introduced a new range of plant-based meat that is priced lower than animal-derived meat, keying into consumer trends.
Available at Woolworths, the new beef mince and sausages are on par with conventional meat, at AU$4.50 per 300g pack (~USD3.00). This is much lower than Woolworths’ own-brand lean beef and beef sausages, ranging from AU$16-22 per kg, versus AU$15 for vEEF (USD10.7-14.7 Vs. USD10.0).
The products . . .
This content is restricted to members only. Please press this link to register. Already a member? Please login.
