Yes, you read it right; a bubble tea chain opened a coffee shop! When a strong consumer brand in China decides to diversify, coffee is a natural choice. This is why Chinese bubble tea chain LELECHA opened its first professional coffee shop named DOUDOULE in Shanghai Magnolia Plaza. As an independent brand, DOUDOULE has its own VI (visual identity) system, different from the parent brand LELECHA.
DOUDOULE coffee store is designed as coffee bean shape, with seats indoor and outdoor. Through the floor-to-ceiling . . .
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