Chain bakery store, Kissbaby, received Series B financing to create the next 10,000-store "Wallace"/food tech news Asia
Chain bakery store, Kissbaby, received Series B financing to create the next 10,000-store “Wallace”

Recently, chain bakery store Kissbaby received Series B financing. Kissbaby’s goal is to become the next Wallace (Chinese KFC) which currently has more than 20,000 stores in China.    

The strategy of Kissbaby is to position itself as a low-cost, much more economical brand compared to the other bakery brands in the big cities, such as Beijing and Shanghai. The brand is . . .

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