Since 2019, despite the impact of the epidemic, China's total retail sales of consumer goods have exceeded 40 trillion yuan (US$ 5.7 trillion), becoming the world's largest consumer market. In this uncertain new consumption era, accurate insight into new consumption groups has become a necessary condition for brands to achieve sustainable growth.
According to the BBC report, the global population aged 65 and over is expected to double between 2019 and 2050, while the number of children under 5 years old will remain relatively unchanged; by the mid-21st century, the population . . .