“Functionality + Beverage“ has become a new sensation

According to the "2022 RTD Beverage New Trend Report", keywords such as sugar-free, natural tea, and sports drinks have become hot search tags in the beverage category in 2022. When purchasing beverages, consumers consider the ingredients of beverages as an important factor. Apparently, "Functional + Beverage" has become a new sensation in the beverage market.

The emergence of "functional + beverage" is essentially due to the change in consumer demand. Recently, Chinese consumers’ demand for beverages has become more diversified, and consumption scenarios have become more specific. 

1 . . .