The COVID-19 pandemic has fundamentally changed general health trends and the way consumers eat. In particular, the popularity of functional foods has increased dramatically, and consumers’ concerns about health have also increased.As functionality becomes a priority for consumers, the lines between food and supplements become blurred, especially in areas such as immune support, gut health, and mood management. As more consumers look for trendy ingredients and the government remains concerned about public health, ingredients and nutritional properties are also under scrutiny.
Immunity and gut health
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