Chinese dairy giant Mengniu launched sparkling water with active probiotics under its sub-brand Youyi-C. Apparently, it is only natural for a dairy giant to enter the sparkling water segment with a functional drink, taken from its core competence - dairy products. The new sparkling water is an innovative product with the concept of “crossover”.
Chinese consumers are familiar with Youyi-C, an active lactobacillus beverage brand launched by Mengniu in 2009. In recent years, YoyiC has continuously expanded its product line, enlarged its brand potential, and successively launched innovative products such as YoyiC fiber +, and probiotics . . .
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