In November, China Mengniu Dairy released a new plant-based beverage named Oatist, which is an oat cereal beverage rich in dietary fiber and cholesterol-free. It is mainly aimed at vegetarians, fitness enthusiasts, and lactose-intolerant people.
Oatist is a trademark brand applied by Mengniu on August 5th, 2020. Previously, Mr. Lu Minfang, president of Mengniu Group, said in an interview at China International Import Expo (CIIE) that “We will not give up on the plant-based category, and we will invest a . . .
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