Nestle ice cream has new sub-brand in China - food tech news in Asia

After more than 20 years of being deeply involved in the South China market and the Cantonese ice cream, Nestle ice cream has launched a new sub-brand Guangdong Xinyi with inspiration from Cantonese cuisine and culture.

With its young and trendy image, Nestle hopes to bring the unique category of Cantonese ice cream to a new realm and helps it officially to spread out of Guangdong all over the country to offer the experience of Cantonese delicacies, culture, and lifestyle.

Guangdong Xinyi . . .

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