The young generation in China has been the driver of consumption growth over the past five years. Now faced with a series of setbacks such as corporates layoffs, soaring food prices, and paying mortgages, the young generation has no extra money for consumption!
Baidu search engine (the Chinese equivalence to Google) shows that the young generation’s consumption has changed dramatically in 2020 with the search for overconsumption down by 26%, shopping by 33%, offline recreation by . . .
This content is restricted to members only. Please press this link to register. Already a member? Please login.
