Staying up late, unregular dietary habits and high pressure at work are the normal conditions for young consumers nowadays in China. As health issues are becoming increasingly common, a great number of consumers have started focusing on health and seeking functional food and nutritious food.
Related data shows that in the Double 11 (China’s biggest shopping festival) of 2021, the sales number of nutritious food increased by 300%. Chinese nutritious food is not new, and most Chinese consumers are familiar . . .
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