Saturnbird Coffee - food tech news in Asia

As a D2C (direct-to-customer) online instant coffee brand, Saturnbird Coffee has reached immense success in just a few years and has become very popular among Chinese young consumers. The brand opened its first offline concept shop, located in Shanghai, signaling the start of its offline business.

Saturnbird Coffee adopted an online-to-offline retail strategy along with a digital-first marketing approach to appeal to young people. Offline will be an important carrying channel for its brand communication and content. The store has . . .

This content is restricted to members only. Please press this link to register. Already a member? Please login.

You May Also Like

Anyone for Regan-Mian or Youpo-Lazi?

At the beginning of 2021, McDonald’s introduced Roujiamo, the “Chinese burger”; this…

Vegetarian Butcher has 6 new products

The Vegetarian Butcher, a Unilever-owned plant-based brand, has launched 6 new B2B…

WeiJi Food is planning to conquer the plant-based snack market in China

Sichuan Weiji Food is focusing on dried bean products. As plant-based food…