Fresh fruit milk tea brand, Sweet7, was established in 2015 in Jiangsu province of South China and entered Shanghai in 2017 with daily sales exceeding 20,000 yuan (~USD 3,000). By December 2020, the brand has opened 200 stores in Shanghai.
Over the past two months, due to the lockdown restrictions in Shanghai, community shopping has become the only way for local consumers to get access to daily food； therefore F&B brands also made efforts to tap into communities and even formed . . .
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