China’s premier sports brand, Li-Ning, has registered the “宁咖啡 Ning Coffee” trademark,…
Making coffee is easy; but what about making GOOD coffee?
Browsing Tag
co-branding
12 posts
The involution in China’s ice cream market
China’s ice cream market is becoming huge; in 2019 this segment already…
Oatly enters the Milk tea drink market with the help of Shuyi Shao Xian Cao
In March 2022, Shuyi Shao Xian Cao launched a new product-Cheng man…
Another online coffee brand opened its first offline store
It has been only 2 weeks since we mentioned in our previous…
UNIQLO opened its first-ever café in Tokyo
Popular Japanese casual wear giant UNIQLO, known for its simple and minimalistic…
Healthy food brand Oh! Fresh completed Pre-A financing
Chinese healthy food brand “Oh! Fresh” has recently completed tens of millions…
Saturnbird Coffee opened an offline concept shop in Shanghai
As a D2C (direct-to-customer) online instant coffee brand, Saturnbird Coffee has reached…
Daddy Sweet completed first round
Chinese handmade Toast brand Daddy Sweet has completed its first round of…
LELECHA opened its coffee shop
Yes, you read it right; a bubble tea chain opened a coffee…
A co-branded “ink milk” launched by Yili and Hero
Co-branding strategies seem to work particularly well in the Chinese market and…
