Tim Hortons, a famous Canadian-based coffee chain, opened the first esports themed cafe in Shanghai together with Tencent on November 16th. The coffee shop features Esports-themed beverages and food, and activities centered around esports gaming. Shanghai is positioned to become the international capital of esports.
The idea behind it is that traditional internet cafe businesses, which are very popular in China, are outdated for the modern needs and gaming habits of the Chinese gaming community and they need some innovation. Its goal is . . .
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