Despite the downturn in the consumer market, the global market for alternative proteins presents a different picture.
Alternative protein start-ups received US$35.2 billion in funding last year, according to investment bank DAI Magister. In addition, the investment bank believes that global revenues from alternative proteins will exceed US$290 billion by 2035.
The driving factor behind the investments may be that alternative proteins have the potential to transform the industry. According to the Good Food Institute, switching to alternative products could . . .
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