The “Queen B” KUMOKUMO is back！And it’s more popular than ever. This may be the most inspirational comeback story for old brands.
Every morning, even before opening time, the line outside the Kumokumo shop is already very long. The customers are mainly attracted by the new logo on the cake and the packaging color. This color is similar to the "Hermès orange", which is really creative. It gives customers the impression of a high-end cake, expensive as Hermès, but . . .
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