New York-based Food Technology startup, Tomorrow Farms, closed a USD 8.5 million seed round in May 2022. The company has a vision of building a brand that is better for people, kinder to animals, and easier on the planet.
Now, the brand has launched an “animal-free dairy milk” product line – Bored Cow. Bored Cow milk has three flavors – chocolate, vanilla, and strawberry. Tomorrow Farms reveals that Bored Cow milk contains 8 grams of complete protein and no sugar. The product also contains calcium, potassium, vitamin D, and vitamin B12. The animal-free milk has no lactose, gluten, nuts, hormones, or antibiotics.
Tomorrow Farms’ team is coming from the food industry and is focusing on turning new ingredients into products that people desire.
The brand’s new products are made of animal-free dairy proteins produced by Perfect Day, a California-based food technology company. Perfect Day has developed processes for creating dairy proteins, including casein and whey, by ‘precision fermentation’. Perfect Day’s animal-free whey protein is truly bio-identical to the dairy protein found in cow milk. The company has introduced its animal-free ingredients to several consumer brands, such as ice-cream brand Brave Robot, protein powder brand California Performance, innovative ice-cream brand Coolhaus, and cream and cheese brand Modern Kitchen.
The new flavored milk from Tomorrow Farms will extend Perfect Day’s impact on consumers who are looking for a fun, planet-positive, and nutritious choice for their families and friends.
Animal-free dairy products are still new to consumers. Consumers are enthusiastic and curious about the product because they think it’s better for cows. Tomorrow Farms’ Co-founder and CEO, Mr. Ben Berman, said that animal welfare was at the heart of the brand’s product messaging.
Compared with cow milk protein, Perfect Day’s fermented protein powder is free from lactose and cholesterol and is environmental-friendly. However, in terms of taste, flavor, and texture, fermented protein is no match to cow milk protein. Cost also remains a barrier for fermented protein products to scale up. When entering the new consumer era, those new challenges will also follow.
