The women-targeted market, or the so-called “she economy”, refers to the increasing consumer power of women in the market. With the rise of women’s status, women’s consumption psychology has changed significantly. Women’s psychological initiatives, enthusiasm, and freedom have become increasingly prominent, and their leading role in consumption has become increasingly important. About 80% of Chinese household consumption is decided by women, including expenditure on link to register. Already a member? Please login.
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- baby products,
- beauty and skincare,
- brand awareness,
- brand positioning,
- celebrities,
- consumer experience,
- consumer power,
- consumption psychology,
- cultural activities,
- drinks,
- education,
- enthusiasms,
- expenditure,
- family expenses,
- food and beverage,
- freedom,
- girlfriends,
- health care industry,
- household appliances,
- household consumption,
- in-laws,
- individualized service,
- influencers,
- leading role,
- life quality,
- look after their husbands,
- perceptual,
- personal care products,
- personal expenses,
- prominent,
- psychological initiatives,
- respect,
- self-awareness,
- self-enjoyment,
- self-esteem,
- sensitive,
- she,
- she economy,
- shoes and clothing,
- social scenarios,
- status,
- support,
- take care of their children,
- taking more control,
- travelling,
- understanding,
- win their trust,
- women,
- women-targeted market,
- work