understand the she economy
Portrait of a smiling young woman preparing a meal in her kitchen

The women-targeted market, or the so-called “she economy”, refers to the increasing consumer power of women in the market. With the rise of women’s status, women’s consumption psychology has changed significantly. Women’s psychological initiatives, enthusiasm, and freedom have become increasingly prominent, and their leading role in consumption has become increasingly important. About 80% of Chinese household consumption is decided by women, including expenditure on link to register. Already a member? Please login.

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