The e-commerce industry has seen tremendous growth in recent years and has become a "hot" contested space among leading F&B brands in China. With millions of loyal users globally, TikTok has become an ideal platform to deliver new brands’ messages and a better E-commerce experience to users.
Many brands in the beauty industry and clothing industry have found their way to create their “hot” products on TikTok. Brands that attracted consumers via short videos, sold and distributed products through live streamers and promising influencers. The channel also improved repurchasing rates through “private traffic . . .
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