Tea, coffee, and cocoa are three major drinks all over the world. In recent years, the tea and coffee market has become more mature and popular in China. Some of the startups are eyeing opportunities in the cocoa category. Wuli Cocoa is one of the startups to aim at Generation Z who are health-conscious and has strong purchasing power.
Wuli Cocoa was founded in 2021, aiming at the Generation Z consumers by creating a delicious and novel cocoa lifestyle brand. In April 2021, Wuli Cocoa made its debut on the crowdfunding site. The early bird products . . .
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