As consumers prioritize personal and planetary health, they are gravitating toward beverages that support these attributes. Experts have observed that consumers lean toward protein beverages that are convenient, clean, and delicious.
Recently, research was conducted by MycoTechnology in partnership with Brightfield Group. 68% of plant-based beverage consumers agreed that they wanted convenience foods that also help them stay healthy. 65% agreed that they often did not have time to cook healthy foods . . .
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