As the average income is increasing in China during the last years and with more marketing promotions done by global baby food brands, this segment is booming. In parallel, new regulations regarding baby food were released in 2018, creating a market place that is more organized and well-monitored. This created a big challenge for all brands, but also a chance for them to grow their business.
The local market in China is dominated mostly by foreign brands, such as Little Freddie, Kraft Heinz, and Gerber. Chinese parents, in general, prefer imported brands over domestic ones. Most . . .
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