A co-branded “ink milk” - food tech news in asia

Co-branding strategies seem to work particularly well in the Chinese market and help brands capture consumers from a different field. Yili’s sub-brand QQ Star jointly launched a co-branded ‘ink milk’ gift box with a time-honored pen manufacturer Hero.

Chinese dairy giant Yili has many sub-brands with different dairy products. In our previous news, we have mentioned link to register. Already a member? Please login.

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