Mixue Bingcheng, a Chinese bubble tea franchise operator has already begun its expansion in the Southeast Asian market. By 2020, the brand became the first Chinese beverage enterprise to have achieved the milestone of 10,000 stores worldwide.
In 2018, Mixue Bingcheng set up another brand name “MIXUE” and opened its first store in Vietnam. Up to now, the brand has nearly 200 stores in the . . .
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