With the continuous introduction of plant-based products in the domestic market in China and major breakthroughs in scientific research and product development of cell-cultured meat in recent years, sustainable protein is just around the corner to become a mainstream food on the table of Chinese consumers.
On the first anniversary of the Shanghai office of ProVeg, ProVeg released the "China’s Gen Z Sustainable Protein Research Report". It shows that 19.3% of Gen Z consumers are flexitarian vegetable-eaters, and 65% of young . . .
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