Chinese coffee brand 沃欧WOW Coffee recently raised 35 million RMB (US$4.98 million) from a family fund in Singapore. In addition to financial investment, 沃欧WOW Coffee also strategically merged the UR Coffee factory in Malaysia. 沃欧WOW Coffee, founded in 2017, is an instant coffee brand, with a focus on white coffee and a position of a popular FMCG (fast-moving consumer goods) brand.
沃欧WOW Coffee will extend its coffee categories range from ground coffee to coffee beverage, still focuses on white coffee flavors.
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