AdeZ Coffee, one of the brands of Coca-Cola, has started selling its new products, the oat cereal beverage and the soymilk plant-based protein beverage, through their distribution network, online platforms, coffee shops and milk tea shops. Coca-Cola is competing with Oatly and Hong Kong Vitasoy. Coca-Cola will also promote their beverages in Costa Coffee. Oatly is cooperating with Pacific Coffee and its 2,000 shops, and Vitasoy has a cooperation with Starbucks and COFCO.
Even after Coca-Cola acquired Costa Coffee, the number of Costa Coffee shops is relatively small, and Coca-Cola needs to further . . .
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