Nowadays more and more consumers are looking for beverages with lower sugar content and beverage recipes need to adapt to these changing taste trends. So, companies are beginning to recognize that offering low-sugar products while preserving good taste characteristics is the new beverage industry standard.
Ms. Nina Riggins, the Marketing Manager at flavors and fragrance group in Kerry, quoted Kerry's research, saying: “71% of consumers are concerned about the sugar content in the nutrition column of products, and . . .