In the Chinese tradition, when celebrating the new year, one needs to dress in new clothes - In with the New and Out with the Old! Leave all the old stuff behind and get ready for new things to come. So, in this New Year of the Tiger, let's see how F&B brands are offering new 'clothes' for their products.
The first area where we can witness the new year's atmosphere is the product itself; a lot of red and gold creates the right impression and invite the consumer to grab the product from . . .
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