HEEKWAN (禧丸 in Chinese), a meatball and frozen food brand, announced recently…
HEEKWAN adopts a “differentiation” strategy to enter the functional meatball segment
Browsing Tag
strategy
6 posts
Tate & Lyle and Quantum Hi-Tech form a strong alliance to bring more products to consumers
Tate & Lyle, a British-headquartered global supplier of food and beverage ingredients,…
‘Keep it simple’ – new strategy for Yogurt?
As consumers pay more attention to health and nutrition control, “sugar control”,…
The story behind Hopewater sparkling beverage
Everything can be used in sparkling water. According to Euromonitor Consulting data,…
Mo Xiaoxian’ B round financing exceeded 15 million US$
The trendy instant food brand “Mo Xiaoxian” has raised more than 100…
“Chinese coke” is coming back
What do you think of when people say the word coke? Carbonated…
