A study conducted by Good Growth Co, a market research consultancy, and other researchers, investigated Chinese consumers' attitudes toward meat consumption. The study, published in the Journal of Human Nutrition and Dietetics, surveyed 1,206 consumers and found that 40% of respondents were actively reducing their meat consumption, even though only 2.7% were vegetarian.
The survey reveals that Chinese consumers are increasingly aware of plant-based meat products and this segment could become a promising market for plant-based products in the . . .
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