Moutai offers ice cream
Will young consumers like Moutai ice cream?

Chinese iconic “baijiu” brand, Moutai (traditional white Chinese spirit), is known for being the drink of choice amongst many Chinese businessmen. Now the brand is hoping to tap into the new consumer market by launching ice cream with two flavors: the original Moutai ice cream and vanilla Moutai ice cream, each sold at 39 yuan (USD 5.79) per serving.  

Moutai is the most expensive type . . .

This content is restricted to members only. Please press this link to register. Already a member? Please login.

You May Also Like

HEEKWAN adopts a “differentiation” strategy to enter the functional meatball segment

HEEKWAN (禧丸 in Chinese), a meatball and frozen food brand, announced recently…

Yuwang Eco & BeiDaHuang Group initiated a plant-based meat project

The famous Chinese domestic plant-based protein company,  Yuwang Eco, is cooperating with…