Compared with bubble tea, which brings short-term happiness, meal replacement products bring more joy of self-discipline to women, and bottled powder meal replacement shakes become popular in China with its features of convenience and portability.
Global market consultancy Euromonitor International estimates that the market volume of Chinese meal replacement will reach 120 billion RMB (US$17.1 billion) in 2022, with a projected compound average growth rate of about 5%.
Smeal, a rising star in the Chinese meal replacement . . .
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