We are all aware of the worldwide trend of going healthy across the board in the F&B segment; China is no exception! We mentioned Genki Forest and its 'Sugar-Free', 'Low Calorie' campaign, but this was just the beginning. Now, almost every brand is compelled to join the trend because 'everybody's going healthy'!
Yes, this trend is really sticky; from soft drinks to milk and plant-based drinks, the brands in China cannot stay idle . . .
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