At the beginning of 2021, McDonald’s introduced Roujiamo, the “Chinese burger”; this is a traditional street food made with shredded meat stuffed into a flat bun, originated from Northwest China’s Shaanxi Province. Alongside this dish, McDonald’s also began serving spicy chili ice cream sundaes, called the “Youpo Lazi” in Chinese. These are just 2 examples of how foreign fast-food chains in China are transforming to fit better to the local taste.
Take KFC, as another example; on January 18th, KFC China launched Wuhan’s famous hot-and-dry noodles, also known as "Reganmian . . .
This content is restricted to members only. Please press this link to register. Already a member? Please login.
