Haofood, is China's homegrown clean-label plant-based meat brand. The brand is currently ramping up its innovation efforts while maintaining a focus on taste and affordability to promote consumer adoption of plant-based diets. The company describes itself as the country's first producer of clean-label plant-based meat. Also, the company admits that Chinese consumers still have "a long way to go" to incorporate such new protein products into their daily lives.
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