HEEKWAN brings different meatballs
HEEKWAN adopted “differentiation” strategy to enter the functional meatball segment.

HEEKWAN (禧丸 in Chinese), a meatball and frozen food brand, announced recently its successful fundraising of millions of yuan in an angel round. The investment will be used for R&D, strengthening sales channels, and building brand image.  

The company focuses on functional nutritious meatballs and is dedicated to providing products for specific consumer groups with different demands. The company’s products include beef balls, beef tendon balls, pork balls, fish balls, and cuttlefish balls.  

The Founder of HEEKWAN, Mr. Huang . . .

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