Blackmores (ASX: BKL) is targeting China’s ‘modern career women’ and building an innovation center to improve the slump in its sales in the country, while also unveiling ambitious plans for Indonesia, Australia, and a marketing testing project for India.
The announcement came as half-year sales revenue dropped 5% to AU$303 million. Net profit after tax was also down 47% to AU$18 million. The ongoing Covid-19 (Corona Virus) outbreak has also exacerbated the situation by disrupting the supply chain.
Even so, the company . . .
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