With the increasingly fierce competition in the milk industry, marketing innovation has become very important. Under these new market conditions, Inbob's marketing innovation creates good results regarding market share for its products, such as Inbob's goat milk.
To improve brand awareness, the Inbob group has started since August 2019 to advertise on CCTV across China. At the same time, Inbob has started advertising on trains nationwide. There are fast ways, and also expensive ways, to improve brand awareness.
Inbob's marketing innovation is reflected also by . . .
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