bubble tea China perspective - food tech news in asia

What is bubble tea?

Bubble tea, also known as pearl milk tea, bubble milk tea, or boba tea, is originated in Taiwan in the 1980s. Unlike coffee, which has been a status symbol for China’s white-collar elite, bubble tea in China attracts the younger generation. They are willing to pay 20 to 40 RMB (US$3 to US$6) for a cup of bubble tea that may include cheese topping or fruit.

Bubble tea is no longer marketed just as a drink; Bubble tea has also become a lifestyle concept. When . . .

This content is restricted to members only. Please press this link to register. Already a member? Please login.

You May Also Like

MitUP secured a new round of funding

The pioneer of “beer 3.0” MitUP Exquisite Brew Co., Ltd (Chinese name:…

What is the connection between “Cell-cultured agriculture” & sustainable development?

Recently, the Japanese Prime Minister, Fumio Kishida, said that Japan would focus…

Cheese stick brand Milkana launched a fruit-filled product

In recent years, cheese has attracted a growing number of health-conscious young…