bubble tea China perspective - food tech news in asia

What is bubble tea?

Bubble tea, also known as pearl milk tea, bubble milk tea, or boba tea, is originated in Taiwan in the 1980s. Unlike coffee, which has been a status symbol for China’s white-collar elite, bubble tea in China attracts the younger generation. They are willing to pay 20 to 40 RMB (US$3 to US$6) for a cup of bubble tea that may include cheese topping or fruit.

Bubble tea is no longer marketed just as a drink; Bubble tea has also become a lifestyle concept. When . . .

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