In the post-pandemic era, energy drinks are more popular than ever, and…
Browsing Tag
brand image
11 posts
How did Luckin Coffee create history in China’s coffee segment?
Luckin Coffee, one of the Chinese leading coffee brands, has proved that…
HEEKWAN adopts a “differentiation” strategy to enter the functional meatball segment
HEEKWAN (禧丸 in Chinese), a meatball and frozen food brand, announced recently…
Luxihe co-branded with Oatly to offer soft walnut cookies
Chinese leading baking brand, Luxihe, co-branded with Swedish giant manufacturer, Oatly, and…
Making coffee is easy; but what about making GOOD coffee?
China’s premier sports brand, Li-Ning, has registered the “宁咖啡 Ning Coffee” trademark,…
What sets apart new brands from traditional brands in the nutrition segment in China
Staying up late, unregular dietary habits and high pressure at work are…
Cargill – new player in functional food in China
To expand its market in China, Cargill China announced in February the…
Cheese stick brand Milkana launched a fruit-filled product
In recent years, cheese has attracted a growing number of health-conscious young…
Boohee launched a functional tea brand with health tea sticks
Tea Stick, a functional tea brand incubated by Boohee (also known as…
Daddy Sweet completed first round
Chinese handmade Toast brand Daddy Sweet has completed its first round of…